To win support for their ideas, the Bolsheviks took control
of the printing presses. Despite a shortage of supplies and equipment, they
rapidly produced newspapers, leaflets and posters. This growth of
colourful propaganda posters transformed towns and cities, creating a street
art available to all. The continual renewal of images, as well as multiple
copies pasted up together, reinforced the fundamental messages of communal
power and solidarity. Lenin and the Bolshevik leaders were portrayed as
heroically unifying, while their enemies in the Civil War were reviled.
After Stalin became leader in 1927, the propaganda machine
promoted the collectivisation of land and the drive for industrialisation,
oblivious to the terrible hardships caused by these policies. Stalin’s
benevolent image was everywhere, but it barely masked the terror of the show
trials and executions that blighted the 1930s. The revolutionary fervour
conveyed through the early posters now enforced a repressive dictatorship.
The ideas conveyed in these posters were far
from reality. However, the posters themselves became part of the texture of
everyday life in the Soviet Union, and reflect the officially approved history
as it was experienced by its citizens.
A Latvian subject of the Russian empire, Gustav Klutsis came to Russia proper during the 1917 Revolution as part of a volunteer machine-gunner unit that helped to topple the czar and safeguard the new Soviet leaders, including Vladimir Lenin. Klutsis had studied painting at home and continued in art schools during and after his military service. By the early 1920s, Klutsis had worked his way through the rigorous exploration of elemental shapes and basic materials called for by that movement and began to put the Constructivist ethos of honesty and utility to use in propaganda.
This is my own response to Klutsis. Using an image of Ben from the initial photographs and adding the phrase 'bad behaviours' (one of Ben's own songs https://soundcloud.com/ben-pilston/about-lunatics-demo) in Russian to add a more contemporary purpose.
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